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Southern California Jewelry Brand gorjana To Debut First
Michigan Storefront at Somerset Collection

Opening June 12, gorjana Will Bring Effortless, Laid-Back Styles and
Stunning Diamonds to Troy’s Premier Lifestyle Destination


TROY, Mich. – MAY 13, 2024 – gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its impressive national retail expansion with the opening of its first store in Michigan. The 900-square-foot store located on Somerset Collection North, level one,  will open its doors on Wednesday, June 12. Somerset Collection shoppers will soon be able to shop the nationally-recognized brand’s popular designs, including gold jewelry featuring diamonds, opals, sapphires and more.

“As we continue joining communities across the Midwest, the suburban city of Troy felt like the perfect choice for our next location” said Gorjana Reidel, Co-Founder. “Known for its liveliness and rich culture, we could not be more excited to plant our Laguna Beach roots in Michigan just in time for summer.”

With Somerset Collection recognized as Michigan’s premier retail and lifestyle destination, the Southern California gorjana brand will be alongside other best-in-class, in-demand retailers and restaurants.

“We are thrilled that Gorjana has chosen Somerset Collection to establish its first presence in Michigan,” said Andrew Forbes, The Forbes Company vice president of leasing.  “From its Southern California roots to an expansive national presence, gorjana has secured a strong position in the jewelry industry. We are looking forward to welcoming gorjana to the Michigan market and offering our guests the opportunity to experience this exceptional, charitable and growing brand.”

When gorjana – Somerset Collection officially opens its doors, shoppers will be immersed in a warm, welcoming space. Similar to the jewelry it’s known for, the brand’s interiors are timeless and current, featuring blush terrazzo, plush seating, custom artwork and a focus on open, natural light throughout the space.

The opening of gorjana – Somerset Collection follows a year of impressive growth and expansion for the brand, with more than 70 stores across the country. With an ever-growing collection of timeless designs including necklaces, bracelets, earrings, rings and more, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary gift wrapping to add a personal touch to every purchase.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. In the last few years, gorjana has donated over two million dollars to nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is proud to partner with local charities in each of its locations. Local nonprofit organizations in Troy and the greater Detroit area are encouraged to complete a donation request form for efforts that support the local community.

For more information on gorjana and its Somerset Collection store, please visit: www.gorjana.com


Jewelry You’ll Love. Based in Laguna Beach, California, gorjana was founded in 2004. Known for our everyday styling, our jewelry is intentionally designed to mix, match, layer and have a whole lot of fun with. Easy to wear and easy to love, gorjana offers a beautiful collection of gold jewelry featuring diamonds, opals, sapphires and more. Visit our store and let our talented team of stylists guide you through a personalized experience as they help you style your own layered look. For more information on gorjana, visit gorjana.com.

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