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Somerset Collection Studio | Retail Reimagined | 2020 Detroit

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Somerset Collection to Open Revolutionary Retail Concept
in Downtown Detroit at The Metropolitan Building

Somerset Collection Studio is the result of a nine-year dedication to innovating retail concepts in Downtown Detroit
Concierge delivery & personal shopping, luxury trunk shows, experiential installations planned.

The Forbes Company announced today that it will bring Somerset Collection’s 180-plus retailers, legendary experiences and renowned concierge services to an innovative retail concept to Downtown Detroit in the historic and newly-reopened Metropolitan Building. Somerset Collection Studio will open this winter, representing the culmination of a nine-year dedication to reintroducing global retail brands and one-of-a- kind shopping experiences to Downtown Detroit.

Somerset Collection Studio will be a disruptor in the traditional inline retail experience. Designed at an urban scale and for the city lifestyle, this retail concept gives downtown residents, workers and visitors access to Somerset Collection’s unparalleled retail offerings, concierge personal styling and brand experiences

“Committed to pushing the industry forward, we recognized an opportunity to reinvent
our space as a studio or gallery designed to celebrate retail in a new way,” said Nathan Forbes, managing partner of The Forbes Company. “We are inviting guests to experience something that they can only get by coming for a visit; a gallery filled with apparel worn at the Met Gala, life-sized cars made of LEGO or a room filled with everything in shades of blue. It’s not just retail, it’s ‘retailtainment’.”

Somerset Collection Studio is the future of retail, and we are introducing it in Detroit, a city built on innovation,” said Forbes.

Somerset Collection Studio will provide an unparalleled level of service, combining the convenience of online shopping with the experiences of inline retail, and presenting incomparable services and experiences.

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