SWATCH ENTERS THE MICHIGAN MARKET WITH THE OPENING OF A NEW STORE AT SOMERSET COLLECTION IN TROY
SWATCH ENTERS THE MICHIGAN MARKET WITH THE OPENING OF A NEW STORE AT SOMERSET COLLECTION IN TROY
IMMERSE YOURSELF IN THE WORLD OF SWATCH
MIAMI, JUNE 2025
Swatch has opened a brand-new store at Somerset Collection in Troy, Michigan. This opening marks the brand’s debut in the Great Lakes State as Swatch continues to grow its U.S. presence. Located in Metro Detroit’s premier luxury shopping destination, Somerset Collection boasts over 180 retailers and a curated selection of upscale restaurants and eateries. The new 1,250-square-foot Swatch store stands out with its bright, open design—creating an inviting space for customers to explore and try on the latest Swatch styles. Visitors can discover classics like SECRET MOVES and BLUE FIRE to the very latest in fashion forward collections such as BIOCERAMIC WHAT IF?… and Swatch SCUBAQUA. The iconic Bioceramic MoonSwatch and Bioceramic Scuba Fifty Fathoms Collections will also be on display, along with an area dedicated to Flik Flak, the world’s favorite watch brand for kids. The new Swatch store is located at Somerset Collection North, Level 1, and officially opened its doors to the public on Friday, June 27, 2025.
ADDRESS: Somerset Collection, 2800 West Big Beaver Road, Troy, MI 48084
OPENING HOURS:
Monday – Thursday: 10:00 am – 8:00 pm
Friday – Saturday: 10:00 am – 8:00 pm
Sunday: 12:00 pm – 6:00 pm
Somerset Collection North, Level 1
ABOUT SWATCH
Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world — and has always stayed true to itself. The watchmaker continues to surprise, whether with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, skateboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.