Veronica Beard Continues US Expansion with New Retail Store in Troy
Veronica Beard Continues US Expansion with New Retail Store in Troy
May 15, 2025 [New York, NY] – American ready-to-wear brand Veronica Beard continues its retail expansion with the opening of its latest boutique in Troy’s Somerset Collection, bringing the brand’s signature mix of classic style and modern ease to the Metro Detroit region.
Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand launched in 2010 with the now-iconic Dickey Jacket, redefining effortless, everyday dressing. Over the last 15 years, Veronica Beard has grown into a lifestyle brand, making it a go-to for the modern woman whose days and life are full.
Designed in collaboration with interior designer Carolina de Neufville, the Somerset Collection boutique is a warm, intimate space that captures the essence of the brand. Bringing together vintage finds, organic textures, and modern elements, it reflects both fashion and community—a signature of every Veronica Beard location.
The boutique’s standout exterior features a fully wood-detailed storefront, setting the tone for what lies inside. The interiors are rich with texture and thoughtfully layered details—from raffia wallpaper and brown-and-cream fringe curtains to neutral upholstery accented with bold touches of mustard and teal. The space mixes raw and refined materials, with tables in wood, travertine, and brass. Art throughout the store ranges from abstract to floral, while warm ceramic pottery in earthy tones adds a collected, grounded feel to the space.
This marks Veronica Beard’s first standalone store in Michigan and 40th location globally. It will carry the brand’s full offering, including its signature VB Classics, seasonal collections, denim, footwear, handbags, and more.
Veronica Beard Troy is located at 2801 W Big Beaver Rd, Space #J216, Troy, MI 48084.
Store Hours:
Mon – Sat: 10am – 8pm
Sun: 12pm – 6pm
About Veronica Beard:
Veronica Swanson Beard and Veronica Miele Beard, sisters-in-law married to brothers, co-founded Veronica Beard in 2010. They bring two perspectives and a unified vision to their namesake label, making it a go-to for the modern woman whose days and life are full.
Over the past 15 years, Veronica Beard has established itself as a leading lifestyle fashion brand, maintaining the highest standards for quality and fit, designing each item to feel as good as it looks. Designed for real life, its cool classics give women the confidence to take on the day—and own it.