Retailer Spotlight: Zara Presents its Fall 2018/Winter 2019 Collection
Late last month, Zara presented its latest women’s, men’s and children’s collections for Fall 2018/Winter 2019. Official ad campaign coverage began appearing on the company’s Instagram page on July 18th, using classic Zara minimalism to tease the upcoming collections by introducing the ad campaign creative teams.
However, both adult collections represent the complete opposite of “minimalism.” Matching the predicted trends for the Fall 2018/Winter 2019 season, both collections hone in on layering classic “Saville Row” textiles, which include plaid and houndstooth prints, with touches of 80’s and 90’s trends.
The Zara Children’s collections present pieces suitable for a field trip to the apple orchard and waiting for the bus. The pieces also have naturally brighter colors that still fit in the Savile Row theme, as seen in the adult collections.
Find these Fall 2018/Winter 2019 collections at Zara inside the Somerset Collection, located on the first and second floors near Macy’s.